SPECIAL
DESIGN
Special is an independent creative network for the world’s most ambitious brands and people.
We are driven to create work, cultural impact and results that truly live up to our name.
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Pepsi
Tastes Better with Pepsi Max 2.0
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65cc0dadda6798350abac716_Pepsi%20Billboard%202%20RGB%20HRC.jpg)
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65cc0dadda6798350abac716_Pepsi%20Billboard%202%20RGB%20HRC.jpg)
Pepsi
Tastes Better with Pepsi Max 2.0
ADVERTISING
PR & ACTIVATION
Uber Eats
Get Almost Almost Anything Brand Launch
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/6584df0770cc153e56a60242_Hero%20Image%201x1.webp)
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/6584df0770cc153e56a60242_Hero%20Image%201x1.webp)
Uber Eats
Get Almost Almost Anything Brand Launch
ADVERTISING
Uber Eats
Get Almost Almost Anything Campaign — The Sequel
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65838ef289274e24278ec1ad_Nicola%20hero%20image%201x1.webp)
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65838ef289274e24278ec1ad_Nicola%20hero%20image%201x1.webp)
Uber Eats
Get Almost Almost Anything Campaign — The Sequel
ADVERTISING
UBER EATS JAPAN
Hakone Ekiden — A New Year Tradition
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65111cce1a226284af65b2f9_ue-hakone-720x720.gif)
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65111cce1a226284af65b2f9_ue-hakone-720x720.gif)
UBER EATS JAPAN
Hakone Ekiden — A New Year Tradition
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UBER EATS TAIWAN
Badminton champion Tai shows comedian Hank who’s boss
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65111ccdcf6103bc7733a0f5_copy-of-spgr10214-uber-eats-taiwan-duo-bag-0260-3-final-rgb.jpeg)
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65111ccdcf6103bc7733a0f5_copy-of-spgr10214-uber-eats-taiwan-duo-bag-0260-3-final-rgb.jpeg)
UBER EATS TAIWAN
Badminton champion Tai shows comedian Hank who’s boss
ADVERTISING
UBER EATS
Wayne’s World: Party Time, Excellent
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65111cd89b756a4b5beffc8a_specialgroup-advertising-thumbnail-uber-eats-waynesworld.jpeg)
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65111cd89b756a4b5beffc8a_specialgroup-advertising-thumbnail-uber-eats-waynesworld.jpeg)
UBER EATS
Wayne’s World: Party Time, Excellent
ADVERTISING
CARLTON UNITED BREWERY
The Most Wonderful Time For a Beer
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65111cd950d46c486fece3c3_specialgroup-advertising-thumbnail-carlton.jpeg)
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65111cd950d46c486fece3c3_specialgroup-advertising-thumbnail-carlton.jpeg)
CARLTON UNITED BREWERY
The Most Wonderful Time For a Beer
ADVERTISING
PR & ACTIVATION
AUSTRALIAN FINANCIAL REVIEW
Creating a Daily Habit for a New Generation
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65111cdb4162cd123e3d5750_specialgroup-advertising-thumbnail-afr-1.gif)
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65111cdb4162cd123e3d5750_specialgroup-advertising-thumbnail-afr-1.gif)
AUSTRALIAN FINANCIAL REVIEW
Creating a Daily Habit for a New Generation
ADVERTISING
CARLTON UNITED BREWERY
Challenging Mates to let the Game Decide
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65151be4b03c6cafba06bbb1_%5Bspecialgroup.com%5D%5B587%5Dspecialgroup-digital-thumbnail-carlton-united-brewery.jpg)
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/65151be4b03c6cafba06bbb1_%5Bspecialgroup.com%5D%5B587%5Dspecialgroup-digital-thumbnail-carlton-united-brewery.jpg)
CARLTON UNITED BREWERY
Challenging Mates to let the Game Decide
PR & ACTIVATION
RED BULL
Making Music for the Red Bull Weekender
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/651513cbaa4ccbb380a6a0f3_%5Bspecialgroup.com%5D%5B779%5Dspecialgroup-activation-thumbnail-rbma.jpg)
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/651513cbaa4ccbb380a6a0f3_%5Bspecialgroup.com%5D%5B779%5Dspecialgroup-activation-thumbnail-rbma.jpg)
RED BULL
Making Music for the Red Bull Weekender
PR & ACTIVATION
DOMAIN
Turning Cricket Tragics into Property Tragics
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/6514ceed26dcd604df515ab8_%5Bspecialgroup.com%5D%5B144%5Dspecialgroup-advertising-thumbnail-domain.jpg)
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/6514ceed26dcd604df515ab8_%5Bspecialgroup.com%5D%5B144%5Dspecialgroup-advertising-thumbnail-domain.jpg)
DOMAIN
Turning Cricket Tragics into Property Tragics
ADVERTISING
HARRIS FARM MARKETS
For the Greater Goodness
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/66160f7ca6f5122ecd02f82c_Harris-Farm-thumb.jpg)
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/66160f7ca6f5122ecd02f82c_Harris-Farm-thumb.jpg)
HARRIS FARM MARKETS
For the Greater Goodness
DESIGN & EXPERIENCE
TOURISM NEW ZEALAND
Stop Dreaming about New Zealand and Go
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/6514c4fbaa4ccbb38052ce87_%5Bspecialgroup.com%5D%5B951%5Dspecialgroup-advertising-thumbnail-tnz3.jpg)
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/6514c4fbaa4ccbb38052ce87_%5Bspecialgroup.com%5D%5B951%5Dspecialgroup-advertising-thumbnail-tnz3.jpg)
TOURISM NEW ZEALAND
Stop Dreaming about New Zealand and Go
ADVERTISING