Kayo is the home of sport, but their brand was on the sidelines, in the crowd vs. being part of the action. Kayo wanted to evolve the brand to become more energetic, vibrant and reflective of its role right at the heart of great sporting moments.

The Kayo brand has been built on a foundation of simplicity and the vibrant energy of sports. The design system revolves around a distinctive logo mark, composed of two intertwining lines. These lines symbolise unity, connection and the seamless flow of energy; allowing Kayo to play a strong and dynamic role. We introduced a bold and confident typeface Knockout. And extended the colour palette for added flexibility. This brand system transcends aesthetics, embodying the commitment, and sense of connection inherent in the world of sports.