WE ARE AN INDEPENDENT CREATIVE NETWORK FOR THE WORLD’S MOST AMBITIOUS BRANDS AND PEOPLE.

Our Story

We're proudly Australasia’s leading independent creative company with offices in Sydney, Melbourne, Auckland, Wellington, Tokyo, Los Angeles, New York and London.

Leaving the big agency world behind, we back ourselves to set a new standard for our industry and  we embrace a more human way of working, thinking and making. Less ego, more respect. No closed walls, more open doors. We work collaboratively to shape brands from the inside out. Marrying thoughtful strategy, communication and design we create experiences that don't just get the job done – they work to make a real and positive impact.

Purpose

We are big believers in purposeful brands. Ours is simple. We work to make things that matter – to consumers, commerce, culture and careers. Special proudly doesn’t fit in any box easily – being part consultancy, part ad agency, part design firm, part innovation hub and working across brand creation, experience, design, digital, innovation and communication.

Values

Being brave, open and kind. These values guide us every day. We don’t just talk to them or advertise them but actively try and live them every day.

Looking for a creative home base?

We have space for like-minded small teams to join us in our Sydney office. Located in the heart of Surry Hills, 1 Butt St is our newly renovated home. It’s a beautifully restored old factory designed for creative work and collaboration. The space offers flexible work areas, meeting rooms, reception concierge and all the essentials, from wifi and cleaning to kitchen and bathroom access. Just minutes from Central Station, City Edge, Humble Bakery and surrounding parks, pools and tennis courts, it’s a calm, character-filled base in one of Sydney’s most connected neighbourhoods.

If you’re keen for more details and a tour, get in touch at sydneyoffice@specialgroup.com.

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