Swisse exists in the highly commoditised Vitamin & Supplements category - brands typically present an airbrushed version of life, and consumers can’t see a meaningful difference between products, which leads them to shop primarily on price.

The challenge for Swisse was to launch a new brand identity and new brand platform that is fresh and distinctive in the category, and ownable to Swisse - establishing them as true category leaders.

The brand identity was developed to simplify, and build consistency across 15 global markets, and over 200 SKUs to be executed by multiple agency partners across the globe.