eBay was once considered an eclectic wonderland of items. A place for treasures, for everything people were passionate about. But somehow over the last few years that changed, and it lost its way and instead found itself competing with the likes of Amazon and Catch, delivering bargains on mass boxes of toilet paper and office supplies.

We launched a campaign to bring them back to their roots and celebrate their purpose again, with a burst of colour and style, showing if there’s a thing you want, a thing you care about, a thing you need to because it’s part of your passion and what makes you tick — then eBay is for you. Because everyone has a thing.