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RED BULL
Making music for the Red Bull Weekender
RED BULL
Making music for the Red Bull Weekender
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We created a unique brand identity for Red Bull Weekender.
The Red Bull Music Academy Weekender is a 3-day music festival hosted in eclectic locations throughout Sydney. True to the Academy's style, the Red Bull brand and the very non-mainstream nature of the performance artists, we worked with leading 3D artists and animators to bring a distinctive conceptual look and feel to life. The master design system was applied across all touchpoints including the staging of each show.
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