The Goddess of Pasta Sauce 🍝

We extended the cheeky charm of Mutti’s 'When you know, you know' brand platform, this time with a divine twist. Introducing the Goddess of Pasta Sauce.

Building on the wit and confidence of the original tomato platform to reveal that Mutti’s pasta sauces share the same obsession-worthy quality. Inspired by Botticelli’s Birth of Venus, we reimagined the iconic scallop shell moment with our Italian goddess dipping straight into a jar of Mutti sauce. She knows, too.

This creative evolution positions Mutti Pasta Sauces as another Italian masterpiece, elevating the product while staying true to Mutti’s playful, premium personality. It’s bold, unexpected and deliciously on brand.

'When you know, you know' was first launched by Special in 2021, helping firmly establish Mutti as the premium name in preserved tomatoes. Now, that same irresistible spirit lives on in sauce.

The campaign lives across screens, streets and shelves, speaking straight to Aussie food lovers everywhere.