Helping mums get the gifts they actually want by serving hyper-targeted product ads directly to their families.

Our six “mum-nipulation” techniques, including scanning in-store QR codes or sharing cat videos laced with gift retargeting, gave mums the marketing power usually reserved for big brands.

Our media solution captured mums’ device IDs and served their household personalised ads for Mason Cash bowls, Le Creuset cookware, Nutribullets and more. By flipping the algorithm in mums’ favour, the campaign reached hundreds of thousands of families and made smarter use of the media budget because no mum should end up with petrol station carnations ever again.