Aussies bloody love a beer. But beneath the surface of what seems like a thriving landscape of choice, lies an oligopoly dominated by just three giants. As more small independent breweries sell out, they sacrifice their independence and originality. It’s the great homogenisation of Australian beer.

But Coopers Brewery have never been known to follow the crowd. As a brewery born from a cobbler, turned stonemason, turned dairyman, turned brewer, they’ve been doing their own thing for over 162 years and counting.

And now it was time that Australia’s largest independent family-owned brewery showed the country that ‘Forever Original’ isn’t just a tagline, it’s an undying commitment to be original, always.

For their next brand campaign, we created hundreds of certified 1-of-1 original artworks — each crafted and hand-signed by fellow originals. From stained glass, mosaics, magic eyes, brick pavings, and hundreds upon hundreds more. Each artwork was featured in its own unique OOH billboard. No repeats. No copies. Only one of ones.