ANZ Falcon®,  ANZ’s advanced fraud protection technology was introduced through iconic advertising in 2006.

But, in the fifteen years since The Falcon was first seen by the public, the nature of cybercrime has changed dramatically.

With individuals through to large organisations falling victim to cybercrimes, it is increasingly at the forefront of people’s minds. Sadly, no one is immune from the threat.

It became clear to us that it was time to reintroduce the falcon to a new generation of Australians and reclaim its rightful place as the iconic symbol of ANZ’s security capabilities. But we had to bring it back in a whole new way that showed how ANZ Falcon technology® had evolved to keep up with today’s increased, sophisticated threat.

So, Special did the only reasonable thing: created Falcons that look a little like their ANZ customer counterpart, affectionately dubbed ‘DoppelFalcons’

‘DoppelFalcons’ repositioned the one-size-fits-all, generic Falcon, to an ever-present, personalised Falcon that learns from transactions, and watches over customers and their money 24/7.

The campaign includes extensions for ANZ Plus and Credit Cards, a 12-metre ‘3D’ falcon perched on Bourke Street, personalised dynamic online video, online video, audio, OOH, print, social, in addition to in-branch and owned channels.