In 2023, we successfully launched ‘Get Almost Almost Anything’ - Uber Eats new brand platform aimed at showcasing that the Uber Eats ap was for so much more than just takeaway delivery. We were then tasked with the sequel to reinforce the positioning and evolve how the platform can come to life. 

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The campaign idea was born out of a simple insight - we all think getting anything will solve all our problems. But in reality, you don’t actually want ‘Anything’. And actually ‘Almost Almost” is the perfect amount of anything.

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We showed the extremes and perils of what would happen if we really could deliver anything. With a simple declaration of a NO (something Uber Eats doesn’t deliver that would be catastrophic if they did) and a YES (the “closest” thing that they do deliver - intended more for hilarity rather than helpfulness). 

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The campaign launched with impact thanks to Tom Felton finding out what would happen if Uber Eats delivered a magic wand, and Nicola Coughlan facing an unexpected fallout ordering a period romance.

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The NO/YES campaign extended to 50+ executions across TV / BVOD / OOH / Social.