![](https://cdn.prod.website-files.com/650795764de989645fadc08b/6514d05926dcd604df52ef3d_%5Bspecialgroup.com%5D%5B105%5Dspecialgroup-advertising-petbarn.jpg)
PETBARN
Making us better humans
PETBARN
Making us better humans
Back
We used emotion to create a category leader. Green Cross operated a range of veterinary clinics and pet stores under a range of brands and identities. They were seeking a brand perspective that could bond their diverse businesses together. We found that glue in a compelling universal truth: that pets make us better humans. The single, coherent master-brand position was embraced across all areas of the business, empowering purpose, pride and providing a clear leadership position in pet care, reflected in sales growth post launch.
![](https://cdn.prod.website-files.com/650795764de989645fadc08b/6514d05e69019ae523362abc_%5Bspecialgroup.com%5D%5B77%5Dspecialgroup-advertising-petbarn-2.jpg)
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.