Jaycar is the best kept secret among tech experts and hobbyists.

Jaycar came to Special and tasked us with the challenge of opening the aperture of the brand to a far greater audience, but when it comes to a broader audience, the world of tech and electronics is a bit confusing. There’s HDMI and HDTV and HDD’s. Batteries with obscure numbers. Parts with obscure parts. And did we mention the cable drawer?

People want help but they're not sure who to ask. So they ask their mate ‘Billy’, even if the poor bugger has other stuff to do. They ask with words like ‘doohickey’, cause who knows what an attenuator is? They ask the internet, but can it really be trusted these days?

Wouldn’t it be nice if there was just an expert that could point you in the right direction? An expert who would speak your language? An expert that even the other experts recommend? Well, there is – you just have to ask the right people - Jaycar.

The Just Ask Jaycar brand platform launched in 2024.