In this chapter of Coopers’ brand platform, ‘Forever Original’, we feature a simple moment of majestic, everyday originality.

Originality can be found everywhere: On our streets, in our pubs and calling bank shots on our pool tables. And there’s often a tell-tale sign for those who like to live by original; a frosty Coopers in their drinking hand. 


Directed by Adelaide local, Conor Mercury and produced by EXIT, the spot is set in a classic Australian pub where we see a character playing pool like no one’s watching. Confident in themselves, they flow across the table. Majestic and free, beer ballet. Unbothered by convention and kinda not really playing entirely by the rules.

With this iteration of the platform, Coopers pays tribute to the punters that drink them and embody ‘Forever Original’.