Anyone who’s ever tried their hand at DIY knows one thing. It’s addictive. One moment you’re hanging a picture on your wall. The next, you’re deep in a 2 hour YouTube tutorial about how to filigree your sideboard.

Luckily, with well over 200 tools in the range, RYOBI’s in your corner whether you’re cleaning a table, buffing it, or building a brand new one.

"Come Equipped" is a new brand platform that repositions the market leader as a true partner that's right there with you at every stage of your DIY journey.

The campaign centres on our hero film, "The Gateway". It follows a DIY novice who, with a single, irresistible squeeze of a drill trigger, is transported deeper and deeper into his new obsession. One moment he’s building a kennel for his dog. Before he knows it, he’s crafted an entire playground for an army of puppies.

Rolled out across OOH, in-store, and digital channels, "Come Equipped" proves that whatever your newfound passion throws at you, RYOBI ensures you're ready for it.